Successful candidates will be able to define different elements of digital marketing, understand what goes into a campaign, and identify the typical goals used. After passing this module, candidates will feel confident carrying out digital marketing tasks effectively and efficiently. They will be able to:
understand the key concepts and terms used in digital marketing Recognize the importance of different tactics and when to use them Identify different tools and platforms and know what they are used for Outline the considerations and options for creating campaigns Understand insights and analytics and what services are available to measure them.